Find Out The Real Secret Behind Building A Targeted Email List
May 24, 2010 by Christina Galler
Filed under Internet-Marketing
Any successful internet marketer will be happy to tell you that the money is in the list.Why do online entrepreneurs feel the need to give the same advice to everyone?Is it really that important to have your own email list?Of course it’s important. List building is so important simply because you will have access to a large targeted audience who are already interested in your niche topic. Your online mailing list is an asset for your business that can provide higher conversion rates, more sales and far less advertising costs. After all, the cost of advertising online is rising rapidly, which means that you’re paying more to source each new customer. Imagine you create an Adwords campaign to drive traffic and it costs you 50 cents per click, this would mean you’d pay $50 for 100 clicks over to your site. Assuming an average conversion rate of just 2%, this would mean that for every 100 clicks you paid for, you’d only be making 2 sales. Comparatively, if you get that visitor to sign up for your mailing list, you have the chance to raise your conversion rates as high as 40%. For this reason, it’s clear to see how spending some time building your list can make such a big impact on your business.